Innerspring - Spring Training Testimonials

See for Yourself What Others Are Saying About Spring Training

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"Spring Training" is the best book I have read on selling bedding.
Stuart R. Kaplan, Senior VP Stores, Levitz Home Furnishings Inc.

“Spring Training is the most comprehensive guide to retail mattress sales that I have read. The book is so well written and full of useful information…I would recommend Spring Training to every retailer who sells bedding…you have hit a home run in Spring Training with this exciting new book!”
David Shiroff, President & C.E.O. Metro Mattress Corp. / Liverpool, NY

"Your advice and techniques seem to be precisely on target. Having worked with The Better Sleep Council and its members, I would think that (all) manufacturers/retailers in the country would want their sales staff to read the book."
A. Victoria Francis, Director Applied Research & Consulting / New York, NY

"I am a 32-year-old Account Executive in Sydney for Sealy. You are preaching to the converted, I am practicing your ideas on a daily basis and try to get sales people to be enthusiastic when it comes to selling bedding. I love your enthusiasm for this industry-- I feel you are a man after my own!!"
Sarah Sloss, Sydney, Australia

“Great stuff. Thanks again for writing such a truthful book. I had a customer this weekend that was having a difficult time selecting between 2 mattresses so I got your book and read to them about how to select. It took 5 minutes and they made their selection. My staff was entertained at the fact that I read directly out of your book to my client. They in turn thanked me for making their selection easier.”
Pat Rennen, Sales Manager Oasis Bedrooms / Phoenix, AZ

“I believe Spring Training can be an excellent primer for a new salesperson as well as a ‘refresher course’ for the more experienced salesperson!”
Ed Scott, President Restonic Mattress Company

"I love your book! I read it a few minutes every day. It is very interesting and funny. I look forward to your ideas helping to improve bedding sales in my company!"
Joe Cottrell, Jr. Furniture Warehouse Nashville, TN

“This is the only book that I have ever read that actually gets ‘inside the head’ of the mattress customer…This book should be standard issue reading to anyone working on a retail furniture floor, both rookies and veterans alike.”
David Wachendorfer, Tempurpedic

"As an almost thirty year veteran of the furniture, mattress and mattress accessory industry I found your book, Spring Training refreshing. I admire your conviction, practicality and old-fashioned common sense."
Sam Chase, Chase Associates

"I brought your book to Panama and Guatemala last week and conducted successful sales training meetings in each place, plus incorporated portions of your book at a dealer presentation. They really got into the section, Consumer Needs vs. Wants. … Spring Training, the popular book that has become the favorite training guide of the bedding industry."
Michael Pino, President Therapedic International

"Last weekend, I read most of your book, and found it absolutely fascinating. Gerry - I am afraid you may become famous!" * (My reply: Famous? I was just hoping to sell enough books to get siding on my house.)
Dan Greer, VP Fashion Bed Group / Chicago

"I am a retail sales manager for Levitz Furniture in Irvine, California. I bought the books for my entire staff out of my own pocket after reading excerpts. It's my job to inform and train...what better way. I plan to use the book as a constant reference point."
Michael Jeffries, Levitz Irvine, CA

"Having read numerous “so called” sales training manuals over the years, I’ve found Spring Training refreshing, informative and written so that it will attract the attention of most professional bedding and sales people. I believe that any sales person that reads and absorbs Spring Training will be a better bedding sales person."
Allyn Beard, President, A.H. Beard Pty. Ltd., Padstow, Australia (manufacturers of Restonic, King Koil, Nature’s Rest and others)

“I read the book immediately after I got it. I never read books in one sitting but I couldn't put your book down. It is funny, insightful and dead on the money…”
Steve Kyger, Vice President Mattress Giant

"I started with Simmons in 1967 and have been with Sealy, Stearns and Foster Spring Air and Englander…. Your book is filled with magic and will be added to all of my meetings."
John Fiore , Medford NJ

“Thanks for your book...we found it very useful to our sales training program.”
Jason, Kwan, Airland Enterprise Co., Ltd., Hong Kong

“Gerry Morris has changed our way of thinking when it comes to sales training. As manufacturers, we seem to focus our training on our products rather than understanding what motivates a person to want to buy our product. His ability to help establish a realtionship with the consumer far exceeds any specification you can put into a mattress.”
Mike Malkewicz, President Wickline Bedding Company

“At Jeromes, we have always known that our bedding program was an exceptional value. Through his book, Spring Training, Gerry has taught us to communicate that value to our customers.”
Al Thomas, Jeromes Furniture / San Diego, CA

“Your book was passed along to me by a mattress rep and, as a rookie to be bedding world, I haven’t been able to set it down! Thanks for your book. It is definitely my ‘Bedding Bible.’”
Kurt Winchell, General Manager Beds for Less, Inc. / Medford, OR

“…it is a very good resource. I applaud you (and the industry should give you an award) for having the whatever it is (courage? interest? passion?) that it took to put all of this in writing. I believe that the book could be adapted to sales of mattresses in almost any country.”
Robert Rumarger, President - Latin America Bedding Group, Leggett & Platt

"Thanks for what you do in your work with Sleep Savvy and the industry, in general."
Julie A. Palm, Editor, BedTimes, International Sleep Products Association

“It is a great and enjoyable read, and helpful to boot.”
Jim Ake, Former Senior Buyer JCPenney / Plano, TX

...and reviewed in these magazines:

“ ...sprinkled with humor, Spring Training is a book that has some very practical advice for the rookie orvetran.
Larry Thomas, Bedding Editor, Furniture Today, January 8, 2001

“Spring Training offers time-tested ideas to make buying and selling mattresses a more profitable and pleasant experience for all involved.”
Bedtimes, August 2002