Spring Training Mattress Sales
Gerry's seminars and workshops get to the heart of selling
mattresses: the motivation and attitudes of both buyer
and seller. (The needs vs. wants phenomenon.) In addition
to attitude, perspective and awareness skills, attendees
will learn practical skills that can be put to use immediately.
Presentations range from hour-long seminars to half-day
and full-day workshops. The book Spring Training
becomes a long-term reference manual reinforcing the effectiveness
of the material.
Spring Training
is not a canned presentation!
Seminars and workshops are available for both retailers
and manufacturers. Each presentation is “custom designed”
beginning with an extensive questionnaire. Goals are established,
then the client and Inner Spring® agree upon the outline,
and agenda.
Most sales people do not like to sell mattresses. Spring
Training is a quick, effective, and long-lasting way to
raise the level of competence of all sales people, from
rookie to veteran.
This seminar is designed to be compatible with any mattress
brand; in fact it sets the stage and serves as a backdrop
to make manufacturer information and training even more
effective.
A final note: Retailers may have everything in place:
product, display, advertising, inventory, etc, but all
is for naught if the sales staff is not up to the task.
Sample Retail Workshop
Outline
Goals
